Mastering What Truly Moves You
(True fulfillment begins when your deepest drives and daily actions line up.)
The Center for Motivation Research Inc. is a non-profit devoted to one question:
What actually moves a person to do the good they already know they should do?
We work with leaders, founders, and professionals whose outer lives are busy and visible, but who care deeply about the condition of their inner life — their attention, their convictions, and their will.
In an age of noise and endless information, we help them rebuild from the inside out, so that what they truly value starts to show up consistently in what they actually do.
To do this, we combine research, counselling, and lived practice. We study the deep patterns of motivation, habit, and feedback; we sit with leaders in honest conversations about where they are strong and where they’re drifting; and we design execution rhythms they can run week after week.
Our work underpins programs like AQMeets, the Decade Year Masterclass, and the Execution Scorecard — all aimed at turning insight into a stable, humane, and high-performing way of life.
If you find yourself saying, “I know better than I live,” you’re not alone — and you’re not a lost cause. This is exactly the gap we exist to serve: helping serious people align their inner world and their outer action, so their leadership is clear, steady, and quietly transformative over time.
IT’S MOTIVATION THAT MATTERS MOST
When everything is stripped back, the leader who understands and ignites motivation has the deepest influence. They don’t just get short-term performance — they shape culture, character, and long-term outcomes.
In a transparent, global marketplace, products, content, and services can be copied faster than ever. What can’t be cloned as easily is the inner engine that drives a person or an organisation: the source of intrinsic motivation that great leaders protect and cultivate.
From that source, a distinctive culture emerges — one that keeps generating:
- Inspired innovations
- Meaningful content
- Thoughtful services
These are the real foundations of durable competitive advantage and of any legacy that lasts.
As a leader, the real question is not “What’s the latest tactic?” but:
Will you take responsibility for the motivational climate around you — starting with yourself?
Or will you drift into distraction, quick fixes, and a constant chase for the next hack?
In the 21st century, with infinite information and ever-smarter AI, motivation has become a dividing line:
- On one side are those who learn to own their inner drive, build mastery, and quietly do what once seemed impossible — launching businesses, building movements, shaping culture in ways that matter.
- On the other side are those “amusing themselves to death” — trapped in cycles of passive consumption, endless scrolling, instant gratification, and slowly shrinking ambition.
More than ever, leaders have to help themselves — and those they influence — answer a simple but serious question:
Will we drown in more information and become more distracted, more disconnected, and more disintegrated?
Or will we choose to become more — by tapping our deepest motivations (not just chasing dopamine hits) and build a life that actually reflects what we say we value?
Peter Drucker, one of the most influential management thinkers of the 20th century, pointed out that we all face two basic paths of self-improvement — in life, in leadership, and in love:
1. We can focus on minimising our weaknesses.
2. Or we can focus on maximising our strengths.
Most people, often without realising it, default to the first path. They work hard to become “well-rounded,” to blend in, to avoid standing out. It feels safer — but it rarely leads to excellence.
The second path is different. It sharpens your soul. It asks you to lean into your distinctive strengths, to build on what you were actually made to contribute. That path is where world-class performance — and meaningful service — tend to live.
The Center for Motivation Research exists for people on that second path:
for leaders, builders, and emerging contributors who want to understand what truly moves them —
and then design their work, their habits, and their impact around that deeper source.
“To ignite 10,000 individuals and entrepreneurs worldwide with research-backed strategies that fuel lifelong purpose and unstoppable momentum.”
To ignite 10,000 individuals and entrepreneurs worldwide with research-backed strategies that fuel lifelong purpose and steady, unstoppable momentum.
We exist to help people move from good intentions to consistent, meaningful action. Our vision is a global network of leaders, founders, and emerging contributors who understand what truly drives them — and who build their lives, work, and organisations around that deeper source.
This isn’t about hype, quick fixes, or temporary motivation spikes. It’s about installing a durable rhythm of execution and growth. With every study, workshop, challenge, masterclass, and program we run, we aim to cultivate motivation that is:
- Clear – grounded in a truthful understanding of your situation and your aims
- Resilient – able to withstand difficulty, distraction, and delay
- Visionary – oriented toward work and relationships that genuinely matter
Our role is to turn research into reliable practices you can live with week after week, year after year. As we walk this path together, we want you to feel less scattered and more integrated — able to face modern complexity without losing your centre.
The Center for Motivation Research Inc. is dedicated to this work: unlocking purpose-driven motivation in real people, in real contexts, so that over time at least 10,000 lives are measurably clearer, more focused, and more fruitful — starting with yours.
Center for Motivation Research Inc (a non-profit organization) is based in Melbourne, Australia. It is led by John Angheli – whose mission is to inspire leaders to reach for greater meaning and to rebuild the aims of the good society.
John Angheli is a leadership counsellor and motivation researcher whose mission is to re-moralize tomorrow's leaders, today. He has lectured in higher education, served as president of the Australia Life Coaching Society, and worked as a leader's counsellor for nearly two decades. With numerous degrees in Architecture, Business, Education, Philosophy, and Film Studies, he brings fresh perspectives and innovative ideas on how to empower individuals and communities. John's aim is to reawaken our innate will to meaning, in order to strengthen our best strengths. His online programs like iLifeChange and AQMeets are inspiring a whole range of new leaders on their own heroic journey. His latest project, the feature documentary 'DeINCEPTION', is an autobiographical movie that showcases how our pursuit of happiness in life is connected to our most innate pursuits and why this matters most of all. More Info: johnangheli.com
Our work is underpinned by three essential values:
